Ndey Fatou Njie is a graduate of Marina International School and Derby College (UK). She is currently a law student at University of The Gambia and the founder of Tiga. As a frequent swimmer, she realized that there is a gap in the market for locally handmade swimwear that fit comfortably using beautiful African fabric. Ms. Njie started making swimwear samples to test the market, which responded favourably to the demand for African fabric swimwear. Recognizing the interest and potential in her products, Ms. Njie launched Tiga.
Today, Tiga products could be purchased from different locations in The Gambia. Tiga celebrates the beautiful vibrancy of African fabric, the creativity of regional fashion and the importance of locally produced art. Ms. Njie also leveraged the demand for her swimwear to expand Tiga products to leisurewear, accessories and households. Tiga’s latest products in 2018 include recycling car tires into furniture and upcycling furniture. Tiga’s primary market in The Gambia is the tourism industry. Most tourists come to The Gambia to enjoy the beautiful beaches, Atlantic Ocean and almost year round warm weather. Thus, the demand for an indigenous product such as Tiga’s has great potential to increase.
Tiga’s goals include economic and social contributions in Gambian communities. Tiga will recruit and train young girls interested in learning to work with African fabrics and those interested in learning art and design. Tiga will also have outreach programs to assist girls to have confidence in themselves and their own body shapes. With these activities, Ms. Njie believes that the Tiga brand can be a great way to showcase the talents of young African entrepreneurs and be a great source of economic prosperity for The Gambia.
In addition to launching Tiga, Ms. Njie is amongst the top 10 finalist for the Empretec Women in Business Award 2018. She is also an International Visitors Leadership Program Alumni 2017 and was the winner of GoTG’s Ministry of Youth and Sports’ “Youth of the Month 2016”; winner of the Youth Empowerment Project first pitching competition 2017; winner of the BUSY competition video competition 2017; and the winner of Gambia Investment & Export Promotion Agency’s most Innovative Business of the Year 2017. She also got nominated for New African Woman on the Rise (Next Generation) by UK’s New African Woman Magazine in 2017. Her work has been featured on platforms such as the United Nations, Female One Zero, International Trade Centre. Ms. Njie also supports charities such as One Heart Gambia, Young Mums of the Gambia, and Jaeghan Cole Memorial Foundation. She is a member of Women’s International Networking Group, TAF Club Ten, and Global Shaper Hub Banjul.